ROLE: CREATIVE DIRECTOR, AI ARTIST, GRAPHIC DESIGNER, MOTION DESIGNER, VFX ARTIST, SOUND DESIGNER, COLORIST

OVERVIEW

A cinematic 15-second commercial for Rock Paper Scissors "Samurai Style" lager. Set in a sun-drenched feudal Japanese marketplace, a fully armored samurai cools off with an ice-cold lager between battles. The piece blends photoreal character work, period-accurate costuming and atmospheric warm light into a humorous yet cinematic product moment, ending on a clean can-on-table beauty shot with the Rock Paper Scissors signature.

KEY TAKEAWAY

This project showcases character-driven storytelling with generative AI: believable performance and facial nuance, complex armor and fabric materials, and seamless integration of a real product into an entirely AI-generated environment. It demonstrates tonal control — warmth, dust, late-afternoon haze — and the ability to direct a stylized concept into a polished, narrative commercial spot rather than just a static visual.