Kola

Conceptual Branding & Cinematic AI Commercial

ROLE: CREATIVE DIRECTOR, AI ARTIST, GRAPHIC DESIGNER, MOTION DESIGNER, VFX ARTIST, COLORIST

OVERVIEW

Kola is a fictional zero-sugar cola brand concept built around sun-soaked Mediterranean nostalgia and the slow luxury of an afternoon by the sea. The 15-second spot follows an artist on a coastal terrace, where the pour of an ice-cold cola becomes its own quiet ritual — a glass filling against the horizon, citrus and ice catching the light, an extreme macro plunge into the swirl of bubbles, and a final cut to a clean still life of the can beside the glass. The piece is anchored by a warm, faded film palette and a softly modernist visual identity, ending on a confident wordmark reveal.

KEY TAKEAWAY

This project showcases my ability to direct mood as a product: late-afternoon light, sun-bleached pastels and the texture of a lived-in summer scene, all generated and graded into a single cohesive look. It demonstrates control over packaging consistency across changing scales (wide establishing shot → product close-up → typographic reveal), high-fidelity liquid and macro work, and the kind of cinematic restraint that turns a simple pour into a premium brand moment.

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